Privacy Policy


The Air Ambulance Service is committed to maintaining the privacy of our beneficiaries, supporters, volunteers and staff. This policy outlines how we collect, store and use data provided over the phone, face to face, in writing, and through our websites. The terms outlined in this policy may be updated, so please check the policy from time to time.

If you have any queries about this policy please contact:

The Data Protection Officer

Blue Skies House

Butlers Leap



CV21 3RQ

Who are we?

In this policy ‘We’, ‘Us’ or ‘Our’ refers to The Air Ambulance Service and The Air Ambulance Service Trading Ltd. The Air Ambulance Service operates Children’s Air Ambulance; Warwickshire & Northamptonshire Air Ambulance; and Derbyshire, Leicestershire and Rutland Air Ambulance.

The Air Ambulance Service Trading Ltd is a company ran by The Air Ambulance Service to run our charity shops and other services; all of the profits are passed to The Air Ambulance Service charity. This companies is owned and controlled by The Air Ambulance Service; all the staff who work for the company – including all the company directors – are TAAS employees and the company shares all of The Air Ambulance Service’s ‘head office’ functions such as marketing and HR.

The full legal information for each entity is:

The Air Ambulance Service, a charity registered in England and Wales (1098874).

The Air Ambulance Service Trading Ltd is a company registered in England and Wales at Blue Skies House, Butlers Leap, Rugby, Warwickshire, England, CV21 3RQ; Reg. Co. number 06987161.

What information do we collect, and how is it used?


If you support The Air Ambulance Service; this may be by volunteering, registering to fundraise, signing up for events, or making a donation; we usually collect:

  • Your name
  • Your contact details
  • Your data of birth
  • Your bank or credit card details
  • Your motivation for supporting us

Additionally we may ask for information relating to your health if it is relevant to the activity you are doing, for example participating in high risk events.

Our website also uses “cookies”, which are text files placed on your computer, to help us analyse how the site is used. These cookies collect your IP address, information about the device you’re using, and how you’re using the website. For more details on what cookies we are using, and how this information is used, please see our policy here:

Job Applicants

We ask for personal information from job applicants to assist with our recruitment process, it will only be used for this purpose. This information will only be accessed by employees involved with the recruitment process. We will not disclose this information to anyone else outside The Air Ambulance Service. If your application is successful this information will be stored in your personnel record. If you are unsuccessful, we will erase the personal data submitted within a suitable timeframe after the appointment has been made.

Where we collect information about you from

We collect information in the following ways:

  • When you give it to us directly; this may be provided over the phone, face to face, in writing, and through our websites. Sometimes when you support us, your information is collected by an organisation working for us (e.g. a mail processing agency), but we are responsible for your data at all times.
  • When you give it to us indirectly. Information you provide to independent event organisers (e.g. London Marathon) and fundraising sites (e.g. Just Giving) may be shared with us if you consented and you have indicated that you wish to support The Air Ambulance Service. You should check their Privacy Policy when you provide your information to understand fully how they will process your data.
  • When you give permission to other organisations to share it. You may provide permission for third party organisations to share your data with other third parties, including charities.  You may do this when you buy a product or service, register with a website that runs competitions or register with a comparison site. The information we get from those services depends on your settings or the responses you give, so you should regularly check them.
  • Through publicly available sources, such as the Post Office’s National Change of Address database; we use these sources to ensure our records are up to date, and to check your mailing preferences.

How Is My Data Used?

We mainly use your information for:

  • Provide you with the services, products or information you asked for
  • Administer your donation or support your fundraising, including processing gift aid
  • Keep a record of your relationship with us
  • Manage your marketing preferences
  • Understand how we can improve our services, products or information
  • To let you know what your support has helped us to achieve and to ask for financial and non-financial support.

Sharing your story

Some of the people who have benefitted from the work of The Air Ambulance Service choose to share their experiences to help further our work. We will only share this information if we have obtained the explicit and informed consent of the individual involved, or their parent or guardian if they are under the age of 18. This information may be made public by us at events, in materials promoting our campaigning and fundraising work, or in documents such as our annual report.

Sharing of Data

  • We do not share or sell donor details with charities or other third parties for the purposes of marketing. However if you are participating in an event ran by another named organisation your details may need to be shared; in these instances we will inform you before your information is shared.
  • We only disclose data to the suppliers we engage to process data on our behalf; in such cases information is only shared for the purpose of providing services on our behalf relating to communications, or agreements between yourself and The Air Ambulance Service. We are responsible for your data at all times.
  • We will only disclose data when obliged to disclose personal data by law, or the disclosure is 'necessary' for purposes of national security, taxation and criminal investigation.

How can I change my contact preferences?

All our direct mailing marketing has clear marketing preference questions, and all our correspondence includes information on how to update your preferences. If you don’t want to hear from us contact our Supporter Services department on 0300 3045 999 or